Hello, I am Patrizia.<\/p>\n\n\n\n
I am an art director, interactive designer, and artist. I was born in Zurich, and my passion is communication. From my studies to my professional activities, I have always oriented my path toward creativity. At the age of 21, I established my independent agency (indica.ch) after earning a diploma in applied arts and a degree as a visual communicator. I continued to gather experience abroad and further my education, completing a Master's degree in Interaction Design, a federal diploma in Marketing, and a US certification in IdeaMapping. As a member of AD&D UK and ISTD UK (International Society for Typographic Designers), I use these technical sensibilities to combine the rigor of science with the creation of new worlds.<\/p>\n\n\n\n
I apply these skills to both business communication and artistic creation, alternating between creative projects for brands, multimedia installations, and traditional works in Switzerland and other European countries. My passion for typography has led me to conceive artifacts where matter becomes text. An example is \"IDEA,\" a sculpture made with 100 EURO banknotes as movable typefaces, symbolizing the #leideesipagano campaign. This work, which advocates for the culture of design, was first presented in April 2016 at the Media Art Festival at the Maxxi in Rome, and later exhibited in Turin (Circolo del Design), Genoa (Palazzo Ducale), Milan (Chamber of Commerce), Salerno, and Lugano.\nIn recent years, I have intensified my exhibition activities. In addition to my solo exhibitions \"Pompei Today - The End of Capitalism\" (Galleria Ramo - Como) and \"1:1 In Obstinate and Contrary Direction\" (Fondazione Museo Mecr\u00ec - Locarno), my stainless steel work \"Point of View\" (and \"Point of View 143,\" part of the Sculpture Park collection in Chiasso) allows me to engage with people in a dimension of direct interaction, which forms the basis of my approach and investigation.<\/p>\n\n\n\n